Posts Tagged ‘martin stiksel’

Last.fm: Free music streams turn into increased music sales

Thursday, April 10th, 2008

Last.fm announced today that for at least one of its affiliates, CD and digital music sales increased by 119 percent after its free, ad-supported music streaming service launched a couple of months ago. If the trend sticks, we may see more full-track previews coming our way from other services.

"In just over two months it's become clear that people will buy CDs and downloads if they get access to the kind of service we offer," said Last.fm co-founder Martin Stiksel in a statement. Stiksel went on to tout…

Free Music Initiative Has Sparked 119% Rise In Sales

Thursday, April 10th, 2008

Today, Last.fm, the Web-based social music network owned by CBS, added its own share of data to the growing record of proof that the distribution of free content, marketed effectively, can in fact boost sales of CDs and downloads.

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